Pre-empting the regulatory shift in how GAP insurance was sold in the UK, Socrates Systems were briefed by GAPinsure.com to build a platform facilitating the sale of revolutionary monthly GAP Insurance to the market.
Project Overview
Socrates were briefed to develop a GAP Insurance system that not only caters to diverse distribution channels but also prioritises an exceptional user experience.
The ultimate goal is to provide users with a sense of security and satisfaction throughout their interaction with the platform.
With a clear focus on user-centric design, we aimed to create an intuitive and seamless system that enables customers to easily access and purchase GAP Insurance through multiple channels. By emphasising peace of mind and customer satisfaction, we ensured that our solution would deliver a reassuring and positive experience, leaving users confident in their insurance coverage.
The Socrates Solution
Socrates Systems pioneered a system stack linking the Underwriter, 3rd partiers and payment facilities creating a seamless experience for the customer and operatives a like.
Launching in 2022 the platform is able serve mass market through the directly through web and integrate with partners via a white label quote engine and unique campaign and tracking codes which give full transparency to every step of the journey. The Back Office allows the sale, administration of policies in addition to a complete MI suite and audit facility.
The Finished Result
Achieved 120% of Year 1 Sales Target
82% of policies bought via mobile devices
Rated “Excellent” on Trust Pilot with quote engine “ease of use”, “clarity” and “simplicity” being regulated cited in reviews.
“We’ve been impressed with how the team at Socrates haven taken on a challenging brief to deliver a bespoke system linking best of breed technology and finance partners. The experience has been comprehensive and professional without losing the personal relationship – I can’t recommend them enough.”
Hollie Higgs | Head of Digital at GAPinsure.com
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“We use Socrates for our front-end and back-end sales solution. The Socrates team have worked closely with us to build our cutting-edge systems for the distribution of general insurance.
Very flexible, intelligent and with a balanced approach between commercial need and IT reality, the solutions they provide have really driven our business and improved conversion and overall yield.
We consider the Socrates team very much to be part of our team and an important and integral part of our growing success."
Jonathan Cooper | CEO, WIS Group
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